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So far Cameron Madill has created 557 blog entries.

Six Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner

Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities are not passive beneficiaries of your generosity, and they expect more from your partnership than a check. A cause marketing [...]

By | January 20th, 2017|Credit Unions & Community Banks, Impact, Marketing|Comments Off on Six Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner

Why Millennials and Traditional Marketing Methods Don’t Mix

With Millennials spanning two decades of age, it’s almost impossible to describe them as a homogenous group, but there is one thing almost all Millennials have in common — debt, and a lot of it. Millennials in the U.S. are burdened not only by student loans and skyrocketing rent, but by the $17 trillion debt [...]

By | December 2nd, 2016|Credit Unions & Community Banks, Marketing|Comments Off on Why Millennials and Traditional Marketing Methods Don’t Mix

3 Spectacular Cause Marketing Fails — And How Your Credit Union Can Do Better

Cause marketing should be a win-win. You support a worthy cause while generating positive PR for your company. What could possibly go wrong? A lot, as it turns out. These three major companies messed up so spectacularly that you’ve probably heard of at least one, if not all, of the following PR nightmares. But don’t [...]

By | November 16th, 2016|Credit Unions & Community Banks, Marketing|Comments Off on 3 Spectacular Cause Marketing Fails — And How Your Credit Union Can Do Better

Marketing to Millennials — Wisdom from an Action Sports Expert

Mark Lewman, Executive Creative Director of a design agency that works with brands like Nike, joins us to talk about the 3 things that Millennials want from brands they work with (hint: it’s not better prices, though that doesn’t hurt), why authenticity is so important, and what you can learn from skateboard marketing. Cameron's Key [...]

By | November 3rd, 2016|Branding, Credit Unions & Community Banks, Podcast|Comments Off on Marketing to Millennials — Wisdom from an Action Sports Expert

Connecting the Heart and Mind: How The Disney Way and Community Impact Guide CoastHills Credit Union’s Strategy

Jeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned from working at Walt Disney's company credit union about delighting members, how he thinks about community impact (hint: it’s not just writing checks), and how he connects to members' hearts and minds to create engagement. Top 3 Takeaways Say hello! Have [...]

By | October 19th, 2016|Credit Unions & Community Banks, Podcast|Comments Off on Connecting the Heart and Mind: How The Disney Way and Community Impact Guide CoastHills Credit Union’s Strategy

Beyond Service and Low Fees: The Definitive Guide to Credit Union Cause Marketing

There are over 6,000 credit unions and over 5,000 community banks in the United States. What makes yours different from the rest? Credit unions consistently fall back on six generic brand “differentiators”: Friendly customer service Low fees Personal client relationships Local origins The credit union mission Community service But the truth is, while these qualities [...]

By | October 11th, 2016|Credit Unions & Community Banks, Marketing|Comments Off on Beyond Service and Low Fees: The Definitive Guide to Credit Union Cause Marketing

Punk Rock Marketing: How a Business Can Stand Out and Build Raving Fans in a Commodity Industry — Podcast

What does punk rock have to do with marketing? Find out in this podcast with Jenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast. Jenelle shares what she learned about marketing from being a punk rocker, how she gave up control to her agents to find [...]

By | October 3rd, 2016|Marketing, Podcast|Comments Off on Punk Rock Marketing: How a Business Can Stand Out and Build Raving Fans in a Commodity Industry — Podcast

Best Practices are for Beginners: The Secrets of Website Optimization — Podcast

  Conversion rate optimization expert Jon MacDonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales and how to let your members tell you how to sell them more online. Plus, hear why he thinks we are just beginning to understand how to make websites effective sales channels — for [...]

By | September 20th, 2016|Credit Unions & Community Banks, Marketing, Podcast|Comments Off on Best Practices are for Beginners: The Secrets of Website Optimization — Podcast

Marketing with Passion and Effectiveness: Part 2

There was so much great material in Laura Woods' interview that we just couldn't cut it down! We split it into two podcasts, and we're excited to share Part Two with you today. With more of her trademark fire, today Laura discusses why "empathy is everything," how credit unions can share their "why" in the [...]

By | August 12th, 2016|Credit Unions & Community Banks, Marketing, Podcast|Comments Off on Marketing with Passion and Effectiveness: Part 2

Marketing with Passion AND Effectiveness: Part 1

Laura shares her lessons from her innovative "Dreams" marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a distaste for the word "no" fuel her marketing philosophy. Cameron’s Top Four Takeaways: Give [...]

By | July 28th, 2016|Credit Unions & Community Banks, Marketing, Podcast|Comments Off on Marketing with Passion AND Effectiveness: Part 1